Earned reach 2025
19.3 BILLION
Hello,
My name is Johan. I’m PR Director & Partner at Differ Agency; an awarded creative agency in Stockholm helping companies and organisations prosper and make the world a bit better.
In 2025, the PR projects I've created have generated a potential earned media reach of 19.3 billion, and an earned media value of $185.5 million. Source: Meltwater.
Earned media:
BBC x 3, The Guardian x 2, AP x 2, Reuters x 2, AFP x 2, CBS x 2, The Independent x 3, The New York Times, The Washington Post, Forbes, LA Times, The Times, CNN, FOX News, Süddeutsche Zeitung, Le Figaro, Al-Jazeera, Rai 1, Vatican News, Rapport x 2, DN x 3, and many more.
Selected work: Vehicle of Hope, Stay Quiet, The World’s Ugliest Lawn, Gotland’s Ugliest Lawn, Embodied Carbon Declared, The Map of Quietude, Waste Gallery, Sweden’s Oldest Spice, Absolut Boycott, WARSALONGEN, Foundation 500
I’m one of the initiators of the category Omställning – the first sustainability award in Guldägget, the premier creativity award in Sweden.
Awards
Shortlisted and awarded in Cannes Lions, One Show, The Immortal Awards, The ANDY Awards, Eurobest, New York Festivals Stenbeckspriset and the Clio Awards. 8 shortlists in Guldägget, including two Silverägg. 2 Gold and 1 Silver in Spinn, Placebrander of the Year. Gold/100W & silver/75W award in the Swedish Effies 100-wattaren, silver award in Roygalan and 19 top-3 honors in Resumés Månadens kampanj (Idea, Film, Social media, PR, Design, Print, Audio, Content).
Clients
Omnigym, SL, Folktandvården Stockholm, Visit Skåne, Matsmart-Motatos, Region Stockholm, Vi-Skogen, Region Gotland, War Child, Stockholm Business Region, Fortifikationsverket, Upphandlingsmyndigheten, Northvolt, Visit Skåne, SGU,Libero, H&M Foundation, Visit Sweden, Teknikföretagen, Sveriges lantbruksuniversitet, Halebop, Viaplay, Beijer Bygg, Kia, Balance, Bravida, Röda Korsets Ungdomsförbund, IKEA, Demensförbundet, Oatly, Stora Enso, Rörstrand, Telia, Sveriges Arkitekter.
Education
MAD//Masters by Rory Sutherland
Berghs School of Communication. Art Direction
Contact
Email
+46 (0)706-32 90 20